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One of the things I loved (and still love) about the golf business is meeting new people and seeing new women’s golf clothing designs.  It’s like being a kid in a candy store – getting a firsthand glimpse of someone’s creative genius and wearing samples so I can review. I first saw the line I […]

I’m a fan of both Skechers and LPGA Pro Brooke Henderson, so when they asked for my help in getting the word out about an opportunity for junior golfers, I jumped on it. Through Friday, April 30th, aspiring 13-18 year olds can enter to win a virtual training session and meet-and-greet with LPGA Pro and […]

I remember the first time I saw a Jofit outfit.  I believe it was around 2008 at the Orlando PGA Show.  I was so impressed by the fact that it didn’t look like your typical boxy cotton pique golf shirt (which was just a dummied down version of a men’s golf shirt) and pleated shorts […]

We made it through another round of holidays and are now well on our way into 2021.  Many of us are filled with hope of getting through the pandemic this year with our health, focusing on the possibility of better economic times and a greater sense of overall stability. I am working on a great […]

I mentioned in my last post that I drove out to Pauma Valley, California about a month ago for a golf tournament.  It was there that I met Eileen Benjamin, founder of Skorzie. What is Skorzie?  Skorzie was Eileen’s dream when she was in the non-profit world for many years, she told me.  Skorzie specializes […]

Baby Got A New Pair Of Shoes

I love finding new gems (gem \ ˈjem:  jewel; something prized especially for great beauty or perfection). That’s how I would describe my new find and test wearing Duca del Cosma shoes.  From a branding standpoint, I’d say these are the Fendi, Prada or Valentino of women’s golf shoes. I was immediately attracted to their […]

I just got off the phone catching up with an old acquaintance — Susan Hess.  She’s the founder of Golftini, a stylish line women’s golf apparel founded in 2004. I discovered Golftini in 2006, just after Susan founded her company.  I was in search of cute golf apparel which she and I agreed then was […]

I met Diane Boyer and learned about her company, SKEA Limited, deciding to enter the golf market at the PGA Show in January.  Her line caught my eye and the minute I touched her fabrics and saw her samples, I knew I would be telling you about her golf-specific line when it launched, which it […]

“IF YOU CAN’T BE BETTER THAN YOUR COMPETITION, JUST DRESS BETTER.” ~Anna Wintour, editor-in-chief of Vogue and artistic director at Condé Nast So this is a follow up to my last post about dressing appropriately for your situation. I was just reading an article from The Conversation.  The title: “How women dress for other women” by […]

As the former owner of a women’s golf apparel line, I remain very much into golf fashion.  And I am always in search of new and different lines.  I’ve seen many companies come and go which makes it even harder to find great looking yet functional stuff.  It’s just a tough biz making cute golf clothes […]

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